Marketing, the smart way

Marketing & Brand buildiing is always a challenge for new firms for two reasons
1. They are inexperienced in it
2. Its quite expensive

But there many cheap innovative marketing strategies I have come across so far. One of them is how the plastic company Cello built its brand in Chennai years ago. They ran advertisements in the morning paper that random calls will be made to residence in the city and if the call was answered by saying "Cello" instead of "Hello", they would win something. The entire city got grip of it and by eod, every household knew the word Cello and the company made its brand well known overnight.

Today I heard of another smart way a shoe company is marketing its products. Its taking advantage of a very public event. If you didnt get it still, its the Bush shoe throwing incident you can watch here. Apparently, Ramazan Baydan claims the shoe's were a model manafuctured by him, the Ducati Model 271, after which sales have sky rocketed.

I've heard a lot about how startups find marketing quite expensive but if an innovative idea or public event is used the end result can be far more rewarding.

Cheers to Ramazan Baydan.